​

Luma Collars LLC ("Luma Collars," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit www.lumacollars.pet (the "Site"), how we use it, and the choices you have.
 

By using the Site, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.
 
Who we are
 

Luma Collars LLC is a limited liability company based in Raleigh, North Carolina, United States. You can reach us any time at hello@lumacollars.pet.
 

Our products are sold through Amazon and other authorized retailers. When you make a purchase, that transaction takes place on the retailer's own platform and is governed by that retailer's privacy and data practices, not this Policy.
 
Information we collect
 

Information you give us. When you sign up for our email list, contact us, or otherwise communicate with us, we collect the information you choose to share — typically your email address, and any name or message you include.
 

Information collected automatically. Like most websites, our Site (hosted on the Wix platform) automatically collects certain technical information when you visit, such as your IP address, browser type, device information, pages viewed, referring pages, and the dates and times of your visits. This is collected through cookies and similar technologies (see "Cookies" below).
 

What we do not collect here. We do not process payments or take orders on this Site. We do not collect payment card numbers, shipping addresses, or order details — those are handled by the retailer when you purchase.
 
How we use your information
 

We use the information we collect to:
 

• Send you email updates, product news, and offers when you have signed up to receive them;

• Respond to your questions and messages;

• Operate, maintain, analyze, and improve the Site;

• Detect, prevent, and address security issues, fraud, or misuse; and

• Comply with our legal obligations.
   

We do not sell your personal information.
 
Cookies and tracking
 

Our Site uses cookies and similar technologies, including those set by our hosting platform (Wix) and, where enabled, analytics tools that help us understand how visitors use the Site. Cookies are small files stored on your device.
 

You can control or disable cookies through your browser settings. If you disable cookies, some parts of the Site may not function as intended. For more detail on the cookies used by our platform, please refer to Wix's cookie information.
 
How we share information
 

We share personal information only in these limited situations:
 

• Service providers. With companies that help us run the Site and our email program (for example, our website host and email delivery provider), who may process information only on our behalf.

• Third-party platforms you choose to use. When you click through to a retailer such as Amazon, or to one of our social media pages, you leave our Site and are subject to that company's separate privacy practices.

• Legal reasons. When required by law, subpoena, or legal process, or to protect the rights, property, or safety of Luma Collars, our customers, or others.

• Business transfers. In connection with a merger, acquisition, financing, or sale of assets, in which case personal information may be transferred as part of the transaction.
   

Third-party links
 

The Site contains links to third-party websites and services, including online retailers such as Amazon and social media platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any information.
 
Data retention
 

We keep your information for as long as needed to provide our services, fulfill the purposes described in this Policy, and meet our legal obligations. If you unsubscribe or ask us to delete your information, we will do so, except where we are required to retain it.
 
Your choices and rights
 

Email. Every marketing email we send includes an unsubscribe link. You can opt out at any time, or email us at hello@lumacollars.pet. We will honor opt-out requests promptly.
 

Access, correction, and deletion. You may ask us to access, correct, or delete the personal information we hold about you by emailing hello@lumacollars.pet. We will respond as required by applicable law.
 

California residents. Depending on the circumstances, California law (the CCPA/CPRA) may give you the right to know what personal information we collect, to request deletion, to correct inaccurate information, and to opt out of the "sale" or "sharing" of personal information. We do not sell your personal information. To exercise any right, email hello@lumacollars.pet. We will not discriminate against you for exercising these rights.
 

EU/UK residents. If you access the Site from the European Economic Area or the United Kingdom, you may have rights under the GDPR, including access, rectification, erasure, restriction, portability, and objection. To exercise them, contact hello@lumacollars.pet.
 
Children's privacy
 

The Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.
 
Data security
 

We take reasonable measures to protect the information we collect. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.
 
International users
 

We are based in the United States, and the information we collect is processed and stored in the United States. By using the Site, you understand that your information may be transferred to and processed in the United States.
 
Changes to this Policy
 

We may update this Policy from time to time. When we do, we will revise the "Effective date" above. Your continued use of the Site after changes take effect means you accept the updated Policy.

Contact us
 

Questions about this Policy or your information? Email us at hello@lumacollars.pet.

Luma Collars LLC Raleigh, North Carolina, United States